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There are many ways for a small business to 'stand-out from the group.' One approach is always to offer your web visitors more of what they require being a customer support improvement. If the others are quickly, you go faster. If others are clear, you be cleaner. If others are inexpensive, you can discount greater. <br />If your competitors offer a lot, you offer much more. <br />This approach has obvious problems. First, your prime position can be overtaken by anyone else giving 'even more.' Second, the expense of escalation can become overwhelming, creating the consumer service improvement a genuine issue. You will need satisfied shoppers but healthful profits, too. <br />A different approach will probably be worth your time and effort: Find new and different strategies to shock, interest, service, nurture and pleasure your customers using a customer service improvement that actually wows them. <br /><br />As an example, worldwide airways contend on good wine, quality assistance, seats and movies. But Virgin Atlantic was first to offer neck and neck massages on all long-distance routes. They stick out in the airline crowd because of this distinct customer support improvement.<br />Many quick-service restaurants present clean counters, quick delivery and low rates. But McDonald's set enormous, colorful slides for children inside their cafe houses. McDonald's french fries are made from potatoes, just like everyone else's. Their play space stands out in the fast-food group. <br />Just how many times have you left your tube of toothpaste gooey, wrinkled and moist on the bathroom sink? Procter & Gamble helped solve the problem with the primary stand-up toothpaste tube. Their toothpaste container sticks out in the group since it provides a exclusive customer support improvement. <br />The Garden Café in Dubai assists in short supply of time and many clients who are bachelors, always on the road. While you eat hence the Café provides a lunch and supper buffet of drinks and great food, but in addition irons your shirts and shines your shoes! <br />You are able to do this, too. (Be noticeable from the audience, perhaps not the laundry.) <br />Key Learning Points <br /><br />Anyone may compete by doing 'more' of what's already expected. But there's another way to be distinctive: Be different! It's an individual service improvement people will need note of. <br />Motion Measures <br /><br />Create a listing of most of the 'typical ways' your business provides good customer support. Now consider completely different methods you can surprise, intrigue or delight with the unusual customer care improvement. <br />Your customers are bothered by what? How could you correct it? What do they do before or after your service? How can you integrate it? What do they bring, carry or take-away? How can you replace it? <br />The very first bookstore to supply luxurious chairs and fresh coffee changed the industry entirely. The initial bank that presented drive-through support changed our expectations. What can YOU do to stand out, stand up - differ?