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Have you ever wondered why all these goods on Television all price $19.95?  How about why employed vehicle dealers..excuse me, "preowned" car dealers supply $199 down $199 a month?

It really is an typically utilised and very successful advertising concept. For different ways to look at it, consider looking at: [http://www.empowernetwork.com/scottywx/blog/personal-development-plan-template/ my personal development plan template]. The idea is that certain numbers set off alarm bells in a purchasers mind and by shaving a penny or two off the cost we can keep away from these alarm bells. A individual will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the telephone credit card in hand for the low low price tag of $19.95. What a bargain.

Believe it or not sales figures look to support this notion. Shave a couple of pennies off the round dollar amount and men and women are a lot more likely to buy from a Tv ad, however this doesn't operate in all types of advertising and marketing.

When buying in particular person people seem to favor round numbers. For instance. I have a buddy who sells knockoff tennis footwear at flea markets. Do not laugh. He quit his standard job simply because he makes more in a weekend at the flea industry than he did in a 40 hour week.

Anyway he dicovered that the magic value for knockoff tennis footwear at a flea market is $20. Any more and purchasers huff and go "I might as well go to the shoe store for these prices." Any less and they query the good quality of the footwear, Appear them over once more and agian, then stroll away without purchasing.

I won't make a value judgement about peoples' behavior. The object is to make sales, not judge your customers appropriate? The easy truth is for every single solution and service there is a magic value that a buyer will readily pay with almost no selling on your part.

I will not even attempt to guess why, but for ebooks that cost seems to be $7. You have probably by now observed the rash of $7 dollar ebooks everywhere. On marketing web web sites and blogs and all more than the net. Clicking [http://scott-snider.com/21-irrefutable-laws-of-leadership-pdf/ the 21 irrefutable laws of leadership] probably provides lessons you should give to your mom. For some unknown reason $five is too low and 8$ is too higher.

Does it genuinely matter why? As marketers we don't require to question why. We uncover what sells and stick with it until it does not sell any longer.

If the public will spend $7 with no flinching who am I to question them?

Maybe it is simply because $five is not a lot of money these days. So if it price $five it should not be any great or it would cost much more. But then $10 is double digits. Hold on here $ten, I could get two fast food lunches for that.

Okay, I am guessing why, but the point is, $7 is the magic cost for an ebook. Atleast for now it is.

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