Your Eye Strategies Report

Izvor: KiWi

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Trenutačna izmjena od 20:09, 7. travnja 2014.

Your Eye Strategies Report

Eyewear customers usually are involved about:

1. Can there be a key behind the 50-years off sale?

2. Are 'add-ons' like UV and scratch defense really worth it?

3. Is 'Buy one, Get one FREE' possible?

4. How do I know I'm getting the right shape for my prescription?

5. Why is there such a difference in value between visual stores?

6. Can there be a difference in eyeglass contacts?

7. Just how do I know if I am spending too-much for my body?

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Within this brief report we'll try and answer a number of these questions.

IS THERE A STRATEGY BEHIND THE 500-1200 OFF SALE?

Let's utilize a common sense approach when analyzing this offer. It's not so likely a small business could provide a product at under their cost of the product. Then when optical organizations work 500-1200 off income one of two things is happening. They desire to remove obsolete merchandise or the item mark-up is filled in the first place. How else could they afford to discount the product 50% and still make any profit?

Discontinued frames are advertised by most 50% OFF sales. While this could save money to you, be careful of being enticed to purchase something that is outdated. Replacing a broken temple bit or a broken discontinued figure may be difficult if perhaps not impossible.

Fifty percent off sales may also be usually on frames that have been marked up by 3 to 31/2 times their price, and then reduced by 5-0 percent. So you find yourself spending almost typical retail on the frame that's advertised at 500-1000 off.

Frequently o-n 500-1000 off sales you'll discover an offer that discounts the figure only when you buy the 'premium' contacts.

HERE IS THE CATCH!! You WILL overpay for these lenses. They are often priced higher than regular contacts. So you think you're getting much since the shape is half-priced. Check around for lens prices in-your area. This unusual The advantage of green tea | Huangguan Bocaitong Community wiki has uncountable refreshing tips for how to do this view. You will be more prepared when examining the 50% off sales.

Be sure to read the fine print in the advertisements.

Shops that work 500-1200 OFF sales 365 days annually are simply just marking up product to reduce it. That is very deceptive. You might also notice that some optical stores have like a permanent business training 50% OFF.

There are less-expensive and easier approaches to save money and get real quality frames and lenses at a really affordable price.

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WHY DO OPTICALS ALWAYS SELL YOU ADD-ONS?

This really is a place of great pro-fit for most visual companies, and is 'easy money.'

Several opticals give good commissions and sales credits to sales staff based exclusively o-n the amount of border polishing, damage coatings, ultra-violet security, tints and service agreements bought.

For small cost to them, the optical company could considerably raise the cost of a spectacle purchase using 'add-ons.'

Add-ons could add up to more than 306 of the expense of a couple of glasses, often providing the organization outrageous and excessive profits.

Get just the protective coatings that you'll require. Niche lenses, like hi-index lenses and polycarbonate content instantly include scratch protection and ultraviolet coatings from your manufacturer.

So you Do not MUST PAY AN ADD-ON PRICE to own these coatings included! They're already to the lenses!

Again, don't overpay. If your prescription involves hi-index or polycarbonate lenses, the lenses have damage and ultraviolet defense films already impregnated in the contact.

Frequently, if forced to produce the sale, some optical businesses will provide scratch protection, UV layer and side polishing for half the price! Discuss and insist o-n a discount.

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THE TRUTH BEHIND 'GET ONE GET ONE FREE'?

In this campaign, while the second pair is advertised as FREE, the 'free frame' is not an identical one-to the first frame of the purchase. The 'free body' is normally one chosen from a particular collection in-the store. These cheap structures charge the optical store about $2 to $4 each.

You're overcharged 'full' price for your first pair and told you get a 2nd pair free.

The lenses used to fill the prescription in-the free pair in many cases are cheap, uncoated lenses. May be the visual offering a free pair?

Not necessarily!

The store makes money from this campaign by pushing the buyer to get an 'add-on' package of coatings. These coatings are ultraviolet level, scratch defense and a color. A complete for all three options could cost you from $29 to $59.

So the visual will make anywhere from $23 to $53 in your FREE pair!

In fact, you are overpaying for your first pair and obtaining a poor quality body for the next pair.

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JUST HOW TO IDENTIFY AND AVOID INEXPENSIVE FRAMES?

The optical market considers a 'cheap' frame to be one which costs the optical store anywhere from $1 to $7. Yes, believe it or not, there are imported eyeglass frames that cost as little as $1 which some optical stores provide for $39 to $99!

In lots of visual stores these structures are often found:

- in-the 'Spare Pair' area

- with 'Buy One Get One FREE' campaigns

- coupled with a Contact Lens advertising

- with specific Vision Insurance Plans

- usually promoted, '$79 Complete Couple of Glasses.'

The structures are often produced in the Far East of low grade product. They will often tarnish easily. Low priced frames won't stay static in adjustment, the supply coatings will usually processor, the screws will weaken and the frame will break easily.

Be careful about spending your cash on these frames.

Name-brand or designer structures don't belong to this category. It is possible to very nearly be assured that any popular artist name frame is constructed of superior quality product, will keep positioning longer and won't tarnish easily.

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Directions FOR SELECTING THE MOST APPROPRIATE SIZE SHAPE FOR YOUR PRESCRIPTION

There are usually two elements to any eye-wear prescription.

You're either nearsighted, which means you can see at near but not at a distance, or farsighted, which means the other.

About 70% of eyeglass users likewise have some type of astigmatism. This simply means that the front section of the eye, the cornea, has 2 different curvatures (like a football). Therefore lenses are made with two different curves to compensate for the model of the eye-to correct the astigmatism.

Here is a typical example of a spectacle prescription:

OD -3.00/-1.50 X 180

OS 2.50/-1.00 X 165

It's this that it means.

OD is a latin acronym for the right eye.

OS is just a latin abbreviation for your left eye.

The first number (-3.00 in-the case) is named the ball. That tells the optician what power to make the lens to correct the nearsightedness (-) or farsightedness ( ). In our example the best eye (OD) is nearsighted and the left eye (OS) is farsighted.

The figures after the (/) make reference to the quantity of astigmatism. The (X) is an abbreviation for the word 'axis' and the numbers 180 and 165 show the position in levels of the astigmatic lens.

THE NUMBERS THAT PROBLEM YOU WHEN SELECTING THE VERY BEST SIZE BODY FOR THE PRESCRIPTION WOULD BE THE BALL NUMBERS (-3.00 and 2.50 in our case).

If your prescription is less-than -2.50 or 2.50 shape framework and nearly every size will be ideal for your prescription. You do not require hi-index or slender and light prescription lenses. Any body with typical plastic contacts will look cosmetically pleasing for you and should have an acceptable border thickness.

For medications of -2.50 to -4.00 you need to select a frame with an eye size of 54 or less. The size is created on the inside arm of the body. Then be sure you get hi-index or the thin and light contact, if you've to have a body with a larger size because of style or face condition. Otherwise, your lenses will have thick edges.

Do not choose a frame if your prescription is finished -2.50 unless you use a high index lens, or edge thickness of the lens is a problem.

For prescriptions of -4.00 to -6.00 it is advisable to order your contacts in a substance and to keep the body size as small as possible. This will make sure that your glasses seem the thinnest.

If you are unsure about which contacts are ideal for your prescription, or if you've an extremely hard or large prescription call 1-800-248-9427 and ask for Lens Information and Assistance.

Trained personnel can help you recognize your prescription and which lenses you must use. The service is FREE.

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UNDERSTANDING SIMPLE VISION LENS MATERIALS

There are lots of single vision contact materials, but the most often used polymer is just a plastic material referred to as CR-39. Due to its light weight, it's very comfortable and could be shaded almost any color and density.

However, certain manufacturers of CR-39 lenses make a low quality and inferior product. Usually, the lenses will be deformed, producing 'soft spots' of poor vision throughout the lenses.

Companies that creates remarkably high visual quality contacts, which could be obtained with an incredibly successful scratch safety layer, are SILOR, SEIKO and SOLA.

Thin-plastic (hi-index) and light lenses are also available. The refractive index of the material is more than typical plastic lenses. This implies that a finer lens can do the exact same work that a larger lens would normally do. These lenses are lighter and about 3500-4000 thinner than normal plastic lenses.

Be aware, but, you can find different levels and qualities of the lenses. The higher the refractive index, the thinner the lens.

The very best quality hi-index contacts have a refractive index of 1.60 or 1.66. Some opticals however use contacts with a 1.54 refractive index, but charge the price of a 1.60 contact, since John Q. Public doesn't know the difference. Demand on 1.60 or 1.66 refractive hi-index lenses for best value and thinnest lenses, if your prescription involves hi-index lenses.

We suggest the next hi-index lenses:

- Lite 1.60 & Silor Thin echoing index

- Pentax THC 1.60 refractive index

- Pentax 1.66 Ultra-thin with anti-reflective

- Seiko Super 1-6 MX

- Seiko Super 16 diacoat

- Optima Aspheric 1.66

- Optima Aspheric 1.60

- Optima Hyper 1.60

- Any Sola item

Another substance, called Polycarbonate, is frequently promoted as a light and thin lens. It is softer than CR-39, may possibly damage and can't be tinted as dark as plastic lenses. It will be is finer and lighter than regular plastic. This material is promoted by many opticals over hi-index because it costs less, yet they often times charge the sam-e value as hi-index lenses.

Plastic is extremely resistant to shattering, therefore it is recommended for children or people seeking security eye protection. Nevertheless, the contacts sometimes have remarkable optics in comparison to plastic which occasionally has some peripheral distortion. Ask if it is polycarbonate or hi-index plastic, if you are being sold a finer and lighter lens.

REMINDER: PLASTIC AND HI-INDEX PLASTIC LENSES ROUTINELY INCLUDE ULTRAVIOLET SAFETY AND DAMAGE SECURITY. IN THE EVENT THAT YOU ACQUIRE EITHER ONE OF THESE TWO COMPONENTS DON'T BE OFFERED THESE FILMS AS 'ADD-ONS.'

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If you need further help or have any questions please contact

Customer Service at 1-800-248-9427.

View over 10,000 frames online: http://www.framesdirect.com.