Google frowns on reciprocal linking

Izvor: KiWi

Google frowns on reciprocal linking

This is a subject that everyone appears to be arguing about at the moment. Every person attempting to second-guess Google's actions - which they will By no means do - and questioning whether reciprocal linking is dead, dying or if it is one thing worth carrying on.

'Nuff of the speculation. Here's the proof.

Google do not like reciprocal link directories and they can sniff 1 out a mile off. There was (notice the use of the past tense here) a link directory on my web site until recently, but I have now removed it, simply because it had grow to be as useful as a chocolate teapot.

Whilst the main front page of the site has retained it really is Google PageRank of PR5, in one particular of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR .

Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either: I did not link TO any PR0 internet sites, kept the number of links per page down to a minimum and there had been even text descriptions for every entry listed.

Google could tell what it was and acted as they saw fit.

There is no point questioning or whining about it. They can and they are performing so in order to give far better results to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any targeted traffic, their guidelines count.

My advice: forget *artificial* reciprocal linking totally. If you have an opinion about geology, you will maybe hate to explore about link emperor results. The time taken to preserve the directory, approve/disaprove submissions (largely the latter, simply because the only people nevertheless asking for links are crappy PR0 internet sites and spammers) can be a lot greater spent.

When you want to exchange links with other internet sites, make certain you do so in a natural way, by which I mean write about the other web site in some way and spot natural links within the body text.

And contemplate just giving to get. By which I mean, link out to valuable items for the edification or entertainment of your visitors giving no consideration to the instant usefulness of that link to you.

What goes about will come around. The moment you are noticed as helpful, other individuals will link to you. You do then get your links "reciprocated", but it could not be from the identical folks to whom you linked.

That is the all-natural way of linking that Google wants to see.

Do not, under any circumstances, sustain something (other than internal navigation) that could appear like merely a list of links / link farm, simply because Google will locate it, won't like it and will penalize it.

Reciprocal linking, in the form of lists or directories merely designed for that quite purpose cannot do something to support you with Google (very the opposite, in truth) and for that reason, est mortuus. Link Emperor Review is a disturbing library for more concerning how to consider this concept. [RIP].