Izvor: KiWi
Before getting on the bandwagon that says postcard printing will be the all time most readily useful marketing tool, it is essential that you know what postcard printing is all about. There are actually four essential facets of postcard printing that you need to understand and these are the paper investment, postcard size, design file formats and coatings [1] . Each of these aspects of postcard publishing has their essential role to operate as a way to make certain you get the best quality postcards ever.
The postcard size doesnt necessarily mean that there would be only one standard size to fit all sizes of postcards. Its since various sizes involves for different postcard printing gadgets actually a small change in how big the postcard may have an adverse impact on its value. And therefore, to be able not to be shocked by printing charges a short while later it is wise to get first printing estimates. In this way you will be guided on just how much your postcards will charges. Furthermore, never hesitate to ask your postcard printing business on the postcard size that work best on their gear.
There are two elements of paper stock that you'll require to be aware of. Paper stocks can sometimes be shiny o-r matte. You'll then be produced to select between a C1S stock and a stock if you want to have your postcards printed in full-color. CS2 stock has a finish on both sides whilst the C1S stock has a gloss finish on only one side and its other side having a flat finished. Between these two shares the C1S was the most commonly used since the ink used in postcard printing doesnt run dry on the gloss part of the paper stock so that they resulted in printing on the flat side of the stock.
But that was quite a while before, in these times there are already inks that easily dries on sleek shares [2] . The sleek stocks are much cheaper compared to stocks and exhibit much personality to them thats why it's a much better choice for postcards.
In terms of the design file formats, it is essential that you ask your postcard printing business the type they're receiving. While, there are printing companies that allows different file types however there are still some that makes use of only limited kinds of software and file structure within their style creation. And what these postcard printing companies often do is that they'd attempt to convert your postcard style record to the structure that is recognized by their postcard printing equipment. However, there may be some issues that may be experienced throughout the file conversion. Among the common issues encountered requires text reduction and font defaults to make sure that no such mistake occur it's important that your postcard project endure proofing before finally submitting your postcard style for printing. Or even better, you may attempt to save your valuable design file in a PDF format. In this way there will be very little transformation and treatment which have to be performed inside your style document.
The finishing is really as crucial as the first number of ways in printing. There are two forms of postcard finishing o-r coating and these are UV coating and Aqueous coating. The UV layer offers the postcard with that bright look and feel. Specially relevant for color pictures which you may want highlighted. Its disadvantages come in terms of its vulnerability to hand print marks and smears.
The finish on the other hand requires for a faster postcard publishing process and provides for small shine or gloss [3] . The cause of this is that aqueous coatings are quick-drying consequently doesnt restrict the constant printing process.
