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The meta description tag is a of text that goes inside the "head" area of your HTML page, and it's used to give a quick...
The meta description tag has undergone somewhat of a, with search engines often showing this bit of code as the accompanying description to your website in search engine results. After years in the Search Engine Optimisation wilderness, the meta description tag is making a return iphone app developers australia online . Just what exactly does this mean for your search engine marketing efforts?
The meta-description tag is a of text that goes within the "head" part of your HTML code, and it's used to give a brief summary of a website. Even though the meta-description tag can not be viewed on-screen by human visitors, it can be read and accounted for by internet search engine robots. The description is one of several meta tags that could be used in the mark-up of a site, but only the meta key words and description (a set of words and phrases that you keep company with your website) used to possess a bearing on search engine rankings.
The worthiness of meta tags for search rankings was at its peak throughout the late 90s and early 00s. The words found within the keywords and description tickets (amongst other factors) were employed by formative search engines to help judge the need for a website in comparison to the search query. Unfortunately, as is generally the case with many search engine optimisation methods, flaws were exposed and some SEOs used the tickets by "keyword stuffing" them or using terms with high traffic but no importance to the site. Because of this, and in comparison of on line myth, the significance of the language within in meta tags was nullified.
The introduction of as a significant player in the search-engine wars specifically Google sounded the death knell for meta tags. Google put more value on link popularity and precise page information, and for a time was also the sole search engine that didn't pay any attention to the keyword tag. But recently, several webmasters have realized that the meta-description tag has been shown in results, which may possibly carry strong implications for the optimization method.
Google only generally shows a bit of text within the page that matches the user's query, but lately the meta-description tag in addition has been displayed. It currently displays the information when all the keyphrases can be found in the page's name tag. That means, when the words "golf equipment for sale online" are all in your title tag, and an individual searches for all of those words, the meta-description will be shown. The description tag will still be displayed, even when an individual looks for "golf equipment". However, if your search phrase not within the title tag can be used, Google will return straight back to showing area of the body text iphone app development .
So just why is this important?
Understanding the circumstances under which the description tag is found will give you the edge in getting your site noticed amongst the the others in the search results.
You're still in competition with eight other sites for that all significant press through, even if you appear in the top results. Having a well-crafted and precise explanation tag could help you influence a greater click through rate than the competition. Some knowledgeable webmasters have even been known to put their phone number in their description draw to provide a head start to them-selves. Your keywords should truly be used in a well optimised page, when you find a way to get a premier ten ranking for your targeted conditions, the description tag might be shown usually.
Even though words in a meta-description tag still will not count towards the ranking of your page, the tag still serves a purpose and may be worth adding some work and consideration into. The writing which individuals see alongside their search engine results may affect which site they select remember this when contemplating your marketing efforts!
