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Under Coca Cola co. they may be 400 nonalcoholic beverage brands in two hundred nations through the globe. How come they possess a great number of brands? The reason being quite simple: diverse folks desire to drink unique beverages for the reason that of different explanations at unique situations elsewhere. Furthermore, firms for instance Unilever, P&G, LOREAL, GM and Electrolux and so on also utilize multibrand strategies due to the same explanation.
The day of November 22, 1963, found Kennedy's Vice President, Lyndon Baines Johnson, embroiled in several growing financial and political scandals which promised to not only assure LBJ's removal as JFK's running mate in the 1964 presidential campaign, but virtually guaranteed the end of his pretty spotty, and violent, political career. One of these imbroglios threatened to reveal Johnson's possible connection to the murder of Henry Marshall, a federal agent in Texas, killed while investigating a shady financial deal related to one of the Vice President's moneymen. The agent's death was officially ruled a suicide, of five gunshots, with a bolt action rifle. Also, there were rumors Johnson may have played a role in the death of his sister, Josefa Johnson, on Christmas day 1961, to keep secret what she knew about her corrupt, and disturbed older brother. The smart money gave LBJ no more than a few months more before it was all but over for him. The gossip in DC was that President Kennedy had taken a liking to Senator George A. Smathers of Florida, who looked to them to be JFK's favored choice as running mate for the coming campaign.
The quickest and easiest way to travel from Arusha to Dar es Salaam is by air, though it is expensive and your time in Tanzania should not be ruled by time. Traveling by bus you are experiencing Tanzania, both its persons and its landscape. The local transport is a cheaper alternative to flying but the cheapest of all is to travel by bus. This is never advised nor recommended by tour operators. It is said that local transport is too dangerous. This is true if you hop onto any old bus. However, your traveling need not be dangerous nor frightening, as there are some good and safe bus companies operating in Tanzania.
If the former brand is used, sugarfree and xylitol must be added to differentiate former products and new products. If various flavors like grape, strawberry and so on are further added, the name will be changed into Grape Flavor Xylitol DoublemintFurthermore, if the package must have differences, unique colors can be designed for distinctive flavors. Therefore classic Doublemint will become colorful, which will lose its clear orientation and original brand image. Competitors will also get a chance to create xylitol sugarfree gum makes for the market to grab market share. Also Grape Flavor Xylitol Doublemint would not only lose the original classic meaning of Doublemint gum, but it also lacks competitiveness with its competitors of sugarfree gum, for the reason that the more it wants to have all the features of other gums, the easier it will be to lose their original brand orientation.
On the domestic front, in his last few months, Kennedy would belatedly follow through on his campaign pledge of doing more for equal justice by pushing forward a bill he knew would be difficult to get through Congress. Though like his brother Robert was quoted as saying in reference to himself on the issue of civil rights, he wasn't losing any sleep over it. But after largely observing the drama from the sidelines for more than two years, which included witnessing the racist violence inflicted upon civil rights campaigners, and in particular the ambuscade assassination of Medger Evers at his home in Mississippi, Kennedy had given a speech just hours earlier, thought then to have lifted the cause. This and the August 28 "March On Washington" would be answered with the damnable slaughter of children in Birmingham, Alabama. Nearly five years later Robert Kennedy would give a near verbatim recital of this same address during his personal campaign for President.
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This is also the key reason why why P&G develops five brands of shampoo. Largescale brand communication has made us so familiar with them. The whole shampoo market is entirely covered in all directions by their shampoo brand names. This effective occupancy of a great number of manufacturers in the market also makes competitors reluctant enter the market.
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