Bang to the Buck With Cellular Discount coupons
Izvor: KiWi
Cell has emerged within the scene faster miss kl promo code another new medium about the previous 90 many years and mobile discount codes tend to be the category to view, according Borrell Associate's "2010 Regional Mobile Marketing & Promotions Forecast," (Mobile Commerce Daily newsletter, April 2010).
A recent survey of around 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a cell phone are somewhat likely to try out cell discount coupons. Cellular coupon redemption rates averages are 10 times higher than traditional coupon and with cell phone penetration in the U.S. well about 90%, it is the single most direct marketing channel there is. Cell coupons are just going to get more and more popular.
Mobile Coupon codes
Cellular coupon are, permission based promotions where merchants send electronic coupon codes to a subscribers' mobile phones. Unlike other forms of electronic couponing (email / web) mobile discount codes are read instantly with a 95% read rate. Mobile discount codes may be delivered in a verity of digital forms, such as QR or data matrix barcodes, Universal Product Code (UPC), or via unique coupon code. The coupon codes can then be redeemed through special barcode scanners that read them or by inputting the unique number to a relevant website or a point-of-sale (POS) machine that prints out a paper coupon. Typically with small businesses the customer is required to simply showing the coupon at a retail outlet or restaurant to redeem the coupon.
Benefits of Cellular Discount codes vs Traditional Coupon
Cell discount coupons (m-coupons) are much more efficient in both delivery and cost than paper coupon codes. Using newspapers and coupon books sent through the U.S. mail do not offer any direct link between your business and the person who uses the coupon. A legitimate cellular coupon campaign is permission based, another words, there is a direct connection between your business offering the cell coupon and the person choosing to use it. Thus, marketing and promotions using cell discount coupons have a higher value and offer a direct link to the person using the coupons. For this reason cellular coupon promotions make for a great loyalty program.
In comparison, paper coupon codes cost anywhere between $0.25 and $0.40 per mailed coupon, with average redemption rates of around 1-3 percent, in accordance to Frost & Sullivan, a market research firm. According to Frost & Sullivan, effective m-coupon solutions can benefit from high redemption rates. Email coupon codes have a redemption rate of 8 percent but lack the instant open rate of M-Coupons. For example, in August we launched a multi-channel campaign with Amigos Tex-Mex Restaurant which resulted in 24% redemption rate or 109 guests redeem the m-coupon, plus through a 'refer a friend campaign" we added an additional 70 new subscribers during the 30 day campaign. A&P supermarket chained launched a m-coupon campaign with double digit redemptions rates and recently iHOP's m-coupon redemption hit 12% according to Cellular Commence Daily.
