Change Leads Into Customers, And Customers Into Super-customers!
Izvor: KiWi
The easiest way to achieve this, both on- and off-line, is via a content publication. There is no doubt that content sells. Useful information builds confidence and credibility, and your customer is turned by over time from the stranger to a friend...
An easy definition of marketing is "the keeping and getting of customers." You'll want customers, to offer your product or service. You must have customers, to improve your revenues, and you must turn these customers into repeat super-customers <a href="http://www.amazon.com/Quick-Easy-Breakfast-Recipes-ebook/dp/B0071H6SV0">quick and easy low carb meals</a> .
The simplest way to get this done, both on- and off-line, is via a information newsletter. There's no doubt that information offers. Of good use information builds trust and reliability, and your customer is turned by over time from the stranger to a pal.
An online newsletter is simple to begin--all you will need is definitely an autoresponder. I take advantage of Aweber for my newsletter ( You can promote your newsletter on your site, on forums, on your business card, in articles you produce, on traffic trades, and in your email signature. Your email list can grow as time passes, If you consistently do these marketing duties.
You have to provide useful and informative content in your publication. Don't offer them junk, if you want subscribers to read it and (sooner or later) buy from you. I define "junk" as opt-in spam. Don't fall under the habit of sending out advertisements veiled as "articles." Don't send only solo adverts. Rather, research issues for your newsletter and produce quality articles. Members that are satisfied along with your publication can buy from you. But time will be taken by it to develop confidence. Trust isn't built through junk <a href="http://www.401social.com/">facebook fan page apps</a> .
There are three stages to the process: 1) Get yourself a lead; 2) Convert that lead into a and 3) Convert that customer into a super-customer. Your publication can help you complete all three projects.
If you sell or market a or service, and you are driving traffic to your site, you typically have only 1 shot at capturing the attention of a possibility. I may never return, if I visit your click and site away. You'll need some type of follow-up program. A publication may be the perfect vehicle for follow-up.
(Any other type of traffic is just a waste), visitors will undoubtedly be interested in the information of what you are giving if you are sending specific traffic to your internet website. To keep their interest, and to keep your name before them, offer a f-re-e newsletter. A good simple, once-a-month publication can do.
After this you have an opportunity to develop a relationship, when they register. That is done during your information. Many people do not get something the very first time they view it, but as they come to know you and your product through your publication, they be much more ready to purchase. Over time, simply by supplying a newsletter, it is possible to convert more leads in to consumers.
Those customers are turned by you in to super-customers also during your publication. If the merchandise or service they bought from you was quality, more credibility has been built even by you with them. Perhaps now they will make repeat buys, or join a membership site you offer, or even become a joint venture partner for your product or service.
However the key is to provide useful, educational content. You will lose that guide, if the premier issue of your publication is nothing but an ad just like your site. Develop connections through high-quality content, and you'll transform leads into paying customers into paying super-customers <a href="http://www.401social.com/Apps/Menu">menu apps for facebook</a> .
Remember - no number, no money.
