How To Ethically Use A "Swipe File" For Your Ad Copy
Izvor: KiWi
How To Ethically Use A "Swipe File" For Your Ad Copy
Did you ever wish you could afford to hire 1 of these specialist copy writers who charge $5000 or a lot more to write a easy sales letter? Or worse, have you laid down your difficult-earned cash for a self-proclaimed "expert" writer, and gotten back something your 3rd grader could have written?
If you spend countless hours staring at a blank page attempting to come up with compelling ad copy for that "killer" sales letter (you know, the 1 that's going to make you wealthy beyond your wildest dreams?).. Quit!
Why drive yourself nuts and give yourself a significant headache trying to train oneself to be a specialist copy writer overnight? Do what the gurus do.. start off a "swipe file."
That's an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But each so-known as "net advertising guru" openly admits to possessing a swipe file that they use when they want a tiny inspiration.
So what is a swipe file and how do you use it legally and ethically?
Fundamentally, whenever you come across an ad or sales letter that tends to make you want to run and grab your wallet.. cease and print out that copy initial! Highlight or circle the components of the ad that have you excited and eager to make a obtain. Get more on the affiliated encyclopedia by clicking lanepenger. Then place it away in a folder or notebook. This is your swipe file.
At some point, you will accumulate quite a stack of excellent skilled good quality ads. Then, when you happen to be staring at that blank page attempting to compose your next ad campaign or sales letter, you can leaf via your swipe file and MODEL your ad copy following some of those ads.. but DO NOT copy them word for word. Substitute your own words and put your personal stamp on them. Mix and match different approaches from various ads.
Bear in mind, this is meant to be inspirational, not criminal. In no way out and out copy these advertisements. Just analyze how the ad is structured, what Kinds of words are utilised, and then create your personal Special sales copy by emulating the productive marketing strategies from your swipe file.
The concept is to study copy writing methods as you go. At some point, you are going to find you will not require to refer to your swipe file as often. Your blank pages won't keep blank for long because you'll have discovered how to create killer ad copy of your personal! You discover very best by carrying out it. Then it becomes second nature.
Who knows? Perhaps you are going to get so great at writing sales copy that soon other individuals will be adding YOUR perform to THEIR swipe files!.
