Internet Site Style Preparation Planning And Considerations
Izvor: KiWi
A internet site is definitely an international advertisement, as a result business enterprise web site style preparation and arranging needs website mixture of numerous abilities: business enterprise acumen, visualization, marketing knowledge, creativity, technical understand how, and so forth. Hoping to be excused by critics, I would dare to examine the complete internet site style method with wine creating which involves organizing, collecting the choicest grapes, fermenting, maturing, bottling, advertising and selling the product. The inner satisfaction felt by a wine maker when he watches the wine mature prior to his eyes is comparable to the pleasure felt by a net designer when he observes his project evolve.
"Preparation is half the game" in pretty much every single region of life and thoroughly arranging a site design and style is totally essential for its success. Having been within the sector for a number of years, normally I've identified that internet designers invest some time seeing competitor internet websites & template concepts and then immediately start generating the home page. This is a frivolous, merely presentational approach that does not show the net architect in a good light. In this article we will study some important steps of web-site style preparation and arranging that can result in an international standard, user-oriented organization web site.
1. (Warren Buffett time) The CEO perspective: Read the information / material of the company and interact with their CEO / marketing head to acquire an understanding of their enterprise and web page design requirements. Create what I call a CEO sheet and note down the information they give you. What does the company want to achieve through the web site? Which products, services or ideas do they want to highlight? What about the company brand image and customer focus? Naturally a CEO would think about business enterprise, more business, yet more business. While understanding the company business perspective do not forget the customers who allow the company to exist. Your website design and style planning should focus on building an enduring enterprise through the web-site, not just rapid fortune.
2. (David Ogilvy time) The Advertising perspective: Mental gymnastics is not effortless but if you have a strong imagination you will be able to comprehend numerous focus areas of the company marketing department. If possible, meet the Advertising Head. If the company does not have a dedicated PR / advertising department try changing the questions inside the CEO sheet from what/which category to how? Think HOW you can use the web site style to increase awareness of most important products, how to create a good reputation, how to improve customer perception etc.? Get information or think up punch lines that hit the customer, banners that catch the eye, special offers and so on. Write down all of this on the second web page design and style preparation sheet - Marketing Objectives Sheet.
3. (Chanakya Strategy Time) R & D: Prior to any website design and style concepts begin to take shape in your mind, it is time to do thorough research. Analyze (not view) design and style and functionality of competitor web sites to assess their weaknesses and strengths. Look at the navigation, organization, performance, customer impact etc. and record what they are doing well and how you can do it better. For noting these points, I suggest that you create your third web site design preparing sheet titled Competition Analysis. Create a table with features as rows and competitor names as headings. Then write down your views about each feature inside the relevant boxes.
4. (Srinivasa Ramanujan style) Dream time: By now your should have some idea about the small business objectives and marketing strategies that your site design will incorporate. You also know what your web-site is going to be competing against. To avoid analysis paralysis, take a short mental break and indulge in daydreaming. This is the special prerogative of web page designers - being paid to day dream on the job :) Allow what you have done so far to draw a rough image of the web-site in your mind. Imagination is the true measure of intellect. Dream languidly or even fantasize about your web page style till you begin to feel the excitement that indicates you are getting close to completing your internet site style preparation. Evaluate your dream image with hard business facts and mould the internet site design mentally.
5. (Common Man Time) Be thy customer: This is perhaps the single most important factor in web-site style preparation and organizing. Customers web site experiences not only affect brand satisfaction but also directly translates into sales. Imagine that you visit the web site that you have mentally visualized. Would you feel at home with its colors, usability, functionality, personalization, level of detail, aesthetics, speed and security?
6. Leonardo Da Vinci Time: Mental refinements can only go so far. It is time now to amalgamate the mental imagery more concretely with our site style arranging sheets. I've frequently stressed upon web-site designers to first draw their concepts on paper with colored pencils before starting their favorite editing software. It allows free expression without constraining your ideas to tool limitations. Draw, redraw and refine your concept. Refer towards the CEO, Marketing and Competitive Analysis sheets frequently. Stop only when you are satisfied that all the mental exercise you have done inside the above steps is well reflected in your drawing. Now consider the net designing tools that you will need yourself and consult with your internet programming team regarding scripts, databases and other technical requirements of the web-site. I strongly suggest expanding information of tools or finding alternate methods rather than completely distorting your drawn concept due to software limitations. If you try hard enough the solution will present itself.
7. (Sherlock Holmes Time) Resign: Sherlock himself did play the violin at strange hours and was acutely aware of the power of detachment. A well-rested free mind is a potent weapon. Let go of all thoughts related to website designing for a while and do something else. After a short total break begin designing your site.
Names of some famous people have been mentioned above for a reason. The more astute website designer can read about them in free time or on a holiday to acquire insights into requisite perspectives.
Talent fuels passion. Quite a few would be inclined to think that after spending so much time and energy on site style preparation and preparing, would one have enough left for implementing the same. Strange are the neuron pathways. The conscious and sub conscious are both far more powerful than we comprehend. You will pleasantly surprise yourself when occasionally the whole web-site style arranging takes a few hours. One last word: Remember to savor and cherish your creation when it is complete.
