Smashing the Myth of the Press Release
Izvor: KiWi
Smashing the Myth of the Press Release
An artist uses years honing his craft. H-e writes world-class songs and performs them in a fashion that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and admired.
The lesson: demo videos will be the secret to become a famous musician.
Wait, you say, the test tape was just a tool, just his means of conveying his skill. It's his ability as an artist that got him the agreement and made him famous. Identify further on principles by going to our interesting use with.
You're right, of course. H-e might have become just as popular if a record executive found him face-to-face, or found out about him from a friend, or as a result of a variety of other events.
Which brings us to the press release.
Somehow, the press release has had on a reputation as the alpha and omega of promotion. Browse here at https://www.plus.google.com/116859115376325631965/about to explore why to see about it. Want to become rich? Send out a press release. Want to become popular? News release. Wanna get o-n the cover of Newsweek? News release.
Coverage 'gurus' are springing up all on the internet offering the news release while the answer to all marketing ills. Just knock-out a launch, mass email it to writers, relax and await Oprah to call.
It is a cruel joke.
Listed here is the reality: the press release is no longer important to your potential of scoring free publicity than the demo tape was to our artist friend. If he had no talent, if his songs sounded like garbage, the very best recorded test tape in the world would not get him signed. Ditto for the publicity seeker. If you don't have a tale to tell, your press release is totally worthless.
I'm not knocking the pr release -- it is an essential instrument. However it is merely that: an instrument. It's not the very first thing you will need to consider when it comes time to get publicity. Actually, it's among the last. And it's not essential (I've gotten plenty of publicity with only a pitch letter, a quick e-mail or perhaps a call).
If you worship at the shrine of the news release, it's time and energy to change your priorities. Here, then, are what are MORE important than the usual press release in creating publicity:
1. A story. Here is the equivalent of our musician's ability. It is the very foundation for the advertising efforts. Without it, your news release means nothing. To understand about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life actually newsworthy'?
2. Learning to think as an publisher. Oh, what an edge you'll have in score press total those pr release worshippers once you understand ways to get inside the head of a publisher. Provide an editor what he wants in the way he wants it and you'll do good. I've got an entire article about them at
http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Believe me, it will produce a world of difference.
3. If you have an opinion about shopping, you will possibly require to study about www.blairstovertech.com. Meaning. Tie-in with a media event, make your-self part of a tendency, piggyback o-n a more substantial competitor's story, but, by all means, make your story part of a image that is bigger than your business. Reports that you can get in a vacuum quickly go out of oxygen.
4. Persistence. Sending out a news release and awaiting results is sluggish and ineffective. If you really believe in your story, and you believe that it is right for a particular media outlet, you should fight to make it happen. Call or email the publisher to pitch your story BEFORE sending the release. We found out about blairstovergaming.com by browsing Bing. If one editor says no, take to somebody else. If they all say no, come-back at them with an alternative story angle.
Getting press requires a lot more than sending out a press release. Handle it as seriously and with as much value as our newly minted rock star treats his craft and you will end up well on your way to success..Blair Stover
