Stepping Into Google And Yahoo News

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In accordance with the Pew Online & American Life Project, 50 million Americans get news on line ????? ????? on any given day. In comparison, only 27 million Americans watch network TV information on a typical evening. The World-wide-web is quickly becoming the preferred information source over television, magazines, and trade publications.

Information world wide web sites like Yahoo News, Google Information and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo Information ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.

You can tap into these massive traffic sources through the use of press releases. Additional benefits of distributing your press release include possible media exposure, pickup of your release in on the web publications, increased link popularity to your internet site, additional search engine rankings on your target keywords, and increased traffic to your website site.

However, there's much more to press release marketing than simply whipping up an article and sending it out for the globe. You must take time to optimize your press release properly.

Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary net pages to achieve higher rankings. In doing so, you will receive much higher visibility.

For example, one press release from MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a highly optimized press release.

Listed below is an outline of how to create an optimized press release for your own website and how to distribute it for maximum exposure.

The first and most important element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good press release combines targeted keywords with creative writing that makes for a compelling read.

To find these lucrative keyword phrases, begin brainstorming what people would search for when looking for your products. If your products or services are targeted to a particular geographic area, you might want to include these locations in your keyword phrases as well. It is best to target up to 3 keyword phrases.