Striking the Myth of the News Release

Izvor: KiWi

An artist uses years honing his craft. He writes world-class songs and works them in a fashion that moves his listeners to tears. If people require to be taught more about check this out, there are many libraries people can investigate. He records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, popular and adored.

The lesson: test videos would be the secret of becoming a famous musician.

Wait, you say, the demo tape was just an instrument, just his means of transferring his skill. It's his capacity as an artist that got him the contract and made him famous.

You are right, obviously. He could have become just like popular if a record executive saw him face-to-face, or learned about him from a friend, or as a result of a variety of other activities.

Which brings us to the press release.

Somehow, the press release has brought on a magical status as the alpha and omega of coverage. Want to become rich? Distribute a press release. Want to become famous? News release. Wanna get o-n the cover of Newsweek? Press release.

Press 'gurus' are springing up all on the internet touting the news release while the answer to all advertising problems. Only knock out a launch, mass e-mail it to writers, relax and await Oprah to call.

It is a cruel joke.

Here is the reality: the news release is no longer important to your potential of scoring free press than the demo tape was to the artist friend. If he'd no ability, if his songs sounded like trash, the most effective recorded demo tape on the planet would not get him signed. Ditto for the publicity seeker. If you don't have a tale to tell, your press release is utterly useless. This stirring audiology article has various rousing tips for where to provide for this hypothesis.

I am maybe not knocking the news release -- it is an important resource. But it is merely that: a tool. Learn more on central audiology center, llc hagerstown md by navigating to our impressive use with. It is perhaps not the first thing you'll need to think about when it comes time to get promotion. In reality, it's among the last. And it's not really absolutely necessary (I've gotten plenty of advertising with only a pitch letter, an instant e-mail or a phone call).

In the event that you worship at the shrine of the press release, it's time and energy to change your priorities. Here, then, are things that are MORE important than a press release in making publicity:

1. A newsworthy story. This is the equivalent of our musician's talent. It's the basis for the publicity efforts. Without it, your news release means nothing. To learn about how you can develop a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life really newsworthy'?

2. If you think anything, you will seemingly claim to discover about open in a new browser. Learning how to think as an editor. Oh, what an advantage you'll have in rating advertising total these pr release worshippers once you understand getting in the head of a publisher. Provide an editor what he wants in the manner he wants it and you'll do great. I've got a whole article on the subject at

http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, it will make a world of difference.

3. Relevance. Tie-in with a news event, make yourself part of a pattern, piggy-back on a more substantial competitor's story, but, by all means, make your story part of a picture that's larger than just your company. Stories that you can get in a vacuum quickly run-out of oxygen.

4. Determination. Giving out a press release and waiting for results is sluggish and in-effective. If you really believe in your story, and you believe that it is right for a specific media outlet, you must fight to make it happen. Call or email the publisher to pitch your story BEFORE sending the release. If one manager says no, try someone else. When they all say no, come-back at them with an alternative story angle.

Getting press requires a lot more than just giving out a press release. Treat it as seriously and with as much value as our newly minted rock star treats his craft and you'll be well on the way to success.