Viansa Winery Reaches Out to Indy Racing Crowd

Izvor: KiWi

If horse racing is the sport of kings, then auto racing could conceivably be dubbed the sport of the typical Joe.

Traditionally, events like the Indianapolis 500 are accustomed to promoting more beer and hot dogs than Starbucks coffee and veggie burgers, but instances are altering and so is the motor sporting crowd.

According to a investigation study performed by Nielsen Media Study for the Indianapolis Racing League - the governing body of the open-wheel racing series that counts the Indy 500 as its centerpiece - the average racing fan is 39 years old, college-educated and has a median household income of $81,000 or much more. This provocative macro fans portfolio has collected forceful tips for where to see about it. We found out about advertiser by browsing the Sydney Post-Herald. This indicates that the face of motor sports fans in common, and especially the Indy Automobile series, could be altering.

To this finish, the IRL is catering to its expanding fan base by offering not only standard fare, such as hamburgers and sodas, but also treating fans to a fine-dining expertise by providing much more upscale cuisine.

By way of gourmet "kitchens on wheels," or mobile restaurants as they are much more typically named, chefs prepare lavish meals for drivers, crew members, team guests, and of course fans, at select tracks across the U.S. The most recent racetrack to accommodate this adjust was the Miami-Dade Motor Speedway earlier this year.

Supporting this trend are businesses like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is attempting to appeal to motor sports' wine fans with its sponsorship of the Vision Racing Group. Members of the Tuscan Club, Viansa's wine and food club, have been invited to attend the racing events as guests of the firm.

Vision Racing was formed early final year when IRL founder Tony George bought the assets of Kelley Racing from Tom Kelley. Learn further on this affiliated link by visiting high volume low speed fans. Click this hyperlink macroair fans to study the inner workings of this concept. Grey's Anatomy star Patrick Dempsey is a co-owner of the group.