How To Ethically Use A "Swipe File" For Your Ad Copy

Izvor: KiWi

How To Ethically Use A "Swipe File" For Your Ad Copy

Did you ever want you could afford to hire one of these skilled copy writers who charge $5000 or a lot more to create a easy sales letter? Or worse, have you laid down your challenging-earned money for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?

If you devote numerous hours staring at a blank page attempting to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?).. Quit!

Why drive your self nuts and give yourself a key headache trying to train yourself to be a specialist copy writer overnight? Do what the gurus do.. start a "swipe file."

That is an unfortunate name, swipe file. It sounds unethical. Please comprehend, I am NOT condoning plagiarism! But every so-called "web marketing and advertising guru" openly admits to obtaining a swipe file that they use when they need to have a tiny inspiration.

So what is a swipe file and how do you use it legally and ethically?

Essentially, anytime you come across an ad or sales letter that makes you want to run and grab your wallet.. quit and print out that copy first! Highlight or circle the components of the ad that have you excited and eager to make a buy. Then place it away in a folder or notebook. This is your swipe file.

Eventually, you'll accumulate fairly a stack of great skilled quality advertisements. Then, when you are staring at that blank web page attempting to compose your next ad campaign or sales letter, you can leaf via your swipe file and MODEL your ad copy after some of these ads.. but DO NOT copy them word for word. Substitute your personal words and put your personal stamp on them. Clicking lanepenger likely provides suggestions you could use with your friend. Mix and match diverse approaches from diverse ads.

Bear in mind, this is meant to be inspirational, not criminal. Never out and out copy these advertisements. Just analyze how the ad is structured, what Types of words are used, and then generate your own Exclusive sales copy by emulating the successful advertising methods from your swipe file.

The idea is to study copy writing methods as you go. Eventually, you are going to find you won't need to have to refer to your swipe file as usually. Your blank pages will not remain blank for extended since you will have discovered how to create killer ad copy of your personal! You understand ideal by doing it. Then it becomes second nature.

Who knows? Possibly you will get so excellent at writing sales copy that soon other people will be adding YOUR operate to THEIR swipe files!.