Viansa Winery Reaches Out to Indy Racing Crowd

Izvor: KiWi

If horse racing is the sport of kings, then auto racing could conceivably be dubbed the sport of the typical Joe.

Traditionally, events like the Indianapolis 500 are accustomed to promoting far more beer and hot dogs than Starbucks coffee and veggie burgers, but instances are altering and so is the motor sporting crowd.

According to a research study carried out by Nielsen Media Research for the Indianapolis Racing League - the governing physique of the open-wheel racing series that counts the Indy 500 as its centerpiece - the typical racing fan is 39 years old, college-educated and has a median household income of $81,000 or far more. Clicking research hvls possibly provides suggestions you might use with your dad. This indicates that the face of motor sports fans in general, and specifically the Indy Auto series, may possibly be changing.

To this finish, the IRL is catering to its growing fan base by providing not only classic fare, such as hamburgers and sodas, but also treating fans to a fine-dining knowledge by providing much more upscale cuisine.

Through gourmet "kitchens on wheels," or mobile restaurants as they are much more commonly named, chefs prepare lavish meals for drivers, crew members, group guests, and of course fans, at choose tracks across the U.S. The most current racetrack to accommodate this adjust was the Miami-Dade Motor Speedway earlier this year.

Supporting this trend are businesses like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is attempting to appeal to motor sports' wine fans with its sponsorship of the Vision Racing Group. In the event you require to identify additional info about horse barn fans, we recommend thousands of libraries you might consider pursuing. Members of the Tuscan Club, Viansa's wine and food club, have been invited to attend the racing events as guests of the company.

Vision Racing was formed early final year when IRL founder Tony George purchased the assets of Kelley Racing from Tom Kelley. Grey's Anatomy star Patrick Dempsey is a co-owner of the group. If you have an opinion about shopping, you will possibly need to study about division. Your Hvls Fans includes more about why to flirt with it.