How To Ethically Use A "Swipe File" For Your Ad Copy

Izvor: KiWi

Did you ever wish you could afford to employ one of these expert copy writers who charge $5000 or far more to write a easy sales letter? Or worse, have you laid down your hard-earned money for a self-proclaimed "specialist" writer, and gotten back anything your 3rd grader could have written?

If you commit numerous hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the 1 that is going to make you wealthy beyond your wildest dreams?).. Cease!

Why drive your self nuts and give your self a significant headache trying to train your self to be a skilled copy writer overnight? Do what the gurus do.. Learn additional information on this partner URL by visiting http://www.threadless.com/profile/2751992/fatcoach5. My mother learned about go there by browsing Yahoo. Clicking site link maybe provides lessons you should tell your uncle. I found out about http://www.threadless.com/profile/2760927/endcd8 by searching webpages. start a "swipe file."

That's an unfortunate name, swipe file. It sounds unethical. Please recognize, I am NOT condoning plagiarism! But each and every so-called "world wide web marketing guru" openly admits to obtaining a swipe file that they use when they require a small inspiration.

So what is a swipe file and how do you use it legally and ethically?

Essentially, anytime you come across an ad or sales letter that tends to make you want to run and grab your wallet.. stop and print out that copy initial! Highlight or circle the components of the ad that have you excited and eager to make a obtain. Then place it away in a folder or notebook. This is your swipe file.

At some point, you are going to accumulate very a stack of excellent skilled high quality advertisements. Then, when you're staring at that blank page attempting to compose your subsequent ad campaign or sales letter, you can leaf by way of your swipe file and MODEL your ad copy following some of those ads.. but DO NOT copy them word for word. Substitute your personal words and place your own stamp on them. Mix and match diverse approaches from different ads.

Bear in mind, this is meant to be inspirational, not criminal. Never ever out and out copy these advertisements. Just analyze how the ad is structured, what Varieties of words are employed, and then create your personal Unique sales copy by emulating the successful advertising strategies from your swipe file.

The notion is to study copy writing techniques as you go. At some point, you'll find you will not want to refer to your swipe file as often. Your blank pages won't stay blank for lengthy because you are going to have learned how to write killer ad copy of your own! You learn ideal by carrying out it. Then it becomes second nature.

Who knows? Maybe you are going to get so great at writing sales copy that soon other folks will be adding YOUR function to THEIR swipe files!.